Примечания. 
Отцы-основатели: история изучения общественного мнения

1 Электронное письмо Дж. Гэллапа-мл. Б. Докторову от 10 июля.

2003 г.

2 Davison W.P. In Memoriam: Archibald Maddock Crossley. 1896−1985 // Public Opinion Quarterly. 1985. Vol. 49. No. 3. P. 396−397.

3 Crossley, Archibald M (addock) // Current Biography. New York: The H.W. Wilson Company, 1941. P. 185−186.

1 Электронное письмо X. Кроссли Б. Докторову от 23 января 2004 г.

5 Resolving Nationality Conflicts: The Role of Public Opinion Research / Ed. by W.P. Davison, L. Gordenker. New York: Praeger, 1980.

6 Электронное письмо Л. Горденкера Б. Докторову от 21 января.

2004 г.

7 Crossley А.М. Early Days of Public Opinion Research // Public Opinion Quarterly. 1957. Vol. 21. No. 1. P. 160.

8 Gunther J. Taken at the Flood: The Story of Albert D. Lasker. New York: Harper & Brothers, 1960. P. 206.

9 White P. Advertising Research. New York: D. Appleton and Company, 1927. P. 57,62.

10 White Т.Н. United States Early Radio History. Articles and Extracts about Early Radio and Related Technologies. Concentrating on the United States in the Period from 1897 to 1927. http://earlyradiohistory. us/1916rmb.htm.

11 Sarnoff D. Looking Ahead. New York: Mc. Graw-Hill Book Company, 1968. P. 31−32.

12 Beville H.M., Jr. Audience Ratings: Radio, Television, and Cable. Hillsdale, NJ: Lawrence Erlbaum Associates, 1988.

13 Sack W. Future News: Constructing the Audience Constructing the News. http://www.sims.berkeley.edu/academics/courses/is290-l/ s02/sack-write94.rtf.

14 Davison W.P. In Memoriam: Archibald Maddock Crossley, 1896−1985 // Public Opinion Quarterly. 1985. Vol. 49. No. 3. P. 396.

15 Webster J.G., Phalen P.F., Lichty L.W. Ratings Analysis: The Theory and Practice of Audience Research: Ch. 6. Mahwah, NJ: Lawrence Erlbaum Associates, 2000.

16 Chappell, Matthew Napoleon // The National Cyclopedia of American Biography. Vol. 54. New York: James T. White & Comp., 1973. P. 115- 116.

17 Chappell M.N., Hooper C.E. Radio Audience Measurement. New York: Stephen Daye, 1944. P. vii.

18 Beville H.M. Jr. Op. cit. P. 26.

19 Gallup G.H. George H. Gallup: A Personal History // Copy Research: A Historical Perspective / Ed. by B. Lipstein. New York: The Advertising Research Foundation, 1986. P. 49.

20 Chappell M.N. Factors Influencing Recall of Radio Program // Public Opinion Quarterly. 1942. Vol. 6. No. 1. P. 107−114.

21 Chappell M.N., Hooper C.E. Radio Audience Measurement.

22 Listeners//Time. 1942. May 25. http://www.time.com/time/archive/ preview/0,10 987,766584,OO.html.

23 Exit Crossley // Time. 1946. September 30. http://www.time.com/ time/archive/preview/0,10 987,887222,OO.html.

24 Elder R.F. Elements of Business Management. Cambridge, Mass., 1934; Elder R.F. Fundamentals of Industrial Marketing. New York: McGraw-Hill Book Company, Inc., 1935.

25 Elder R.F. What Sales Management Expects from Research // The Journal of Marketing. 1948. Vol. 13. No. 1. P. 52−55.

26 Beville H.M., Jr. Op. cit. P. 20.

27 Karol J.J. Measuring Radio Audiences // Public Opinion Quarterly. 1937. Vol. 1. No. 2. P. 93.

28 Mayer M. Madison Avenue. New York: USA Cardinal Edition, 1959. P. 229.

29 Scipione PA., Gallup G.H., Sr. A Nation of Numbers…

30 Nielsen A.C. Trends Towards Mechanization of Radio Listening Research. Reprint. A.C. Nielsen Company, 1942; Nielsen A.C. New Facts about Radio Research. Address by Arthur C. Nielsen to Radio Executives Club of New York at Hotel Roosevelt / Library of American Broadcasting. The University of Maryland Libraries. New York, 1946. March 21.

31 Karol J.J. Measuring Radio Audiences // Public Opinion Quarterly.

1937. Vol. 1. No. 2. P. 96.

32 Audimeter // Time. 1938. May 16. http://www.time.com/time/ archive/preview/0,10 987,759696,00. html? internalid=related.

33 WhoListenstoWhat?//Time. 1943. January4. http://www.time.com/ time/archive/preview/0,10 987,790700,00. html? internalid=related.

34 Nielsen A.C. New Facts about Radio Research… P.31.

35 Gomery D. How Nielsen and Arbitron Became the Ratings Kings // Transmitter. 2001. Vol. 3. No. 1. http://www.lib.umd.edu/LAB/ TRANSMITTER/trans4a.pdf.

36 Beville H M., Jr. Op. cit. P. 23.

37 Ibid. P.24.

38 Crossley A.M. Straw Polls in 1936 // Public Opinion Quarterly. 1937. Vol. 1. No. 1. P. 24.

39 Cantril A.H., Cantril S.D. The Opinion Connection: Polling, Politics, and the Press. Washington, DC: Congressional Quarterly, Inc., 1991. P. 10.

40 Crossley A.M. Theory and Application of Representative Sampling as Applied to Marketing//The Journal of Marketing. 1941. Vol. 5. No. 4. P. 457.

41 Crossley A.M. Straw Polls in 1936. P. 35.

42 Электронное письмо X. Кроссли Б. Докторову от 1 октября 2003 г.

43 Poll: Dr. Gallup Closes a Gap Between People and Government // Newsweek. 1936. November 14. P. 14−16.

44 Ibid. P.14.

45 Smith C.W., Jr. Public Opinion in a Democracy: A Study in American Politics. New York: Prentice-Hall, Inc., 1939. P. 411.

46 Crossley A.M. Straw Polls in 1936. P. 34−35.

47 Smith C.W., Jr. Op. cit.

48 Crossley A.M. Straw Polls in 1936. P. 34−35.

49 Gallup G. Public Opinion in Our Cities // National Municipal Review.

1938. Vol. XXVII. P.69−71.

50 Crossley A.M. Straw Polls in 1936. P. 28.

51 Электронное письмо С. Гранта и X. Кроссли Б. Докторову от16 января 2004 г.

52 Crespi I. Polls, Television, and the New Politics. Scranton: Chandler Pub. Co., 1970. P. 134−139.

53 A Meeting Place. The History of The American Association for Public Opinion Research / Ed. by P.B. Sheatsley, W.J. Mitofsky. Ann Arbor: AAPOR, 1992. P. 186.

54 Ibid. P. 184−185.

55 Ibid. P. 186.

56 The AAPOR Award. Proceedings of the Twenty-Fifth Annual Conference on Public Opinion Research // Public Opinion Quarterly. 1970. Vol. 34. No. 3. P. 430−431.

57 Cantril H. Opinion Trends in World War II: Some Guides to Interpretation // Public Opinion Quarterly. 1948. Vol. 12. No. 1. P. 30−31.